Celebrate FitVille 7 Years with New Paths & Rewards
Seven years ago, FitVille started with a simple belief: everyone deserves shoes that actually fit. We began with a single pair of wide-fit walking shoes made for feet that mainstream brands had quietly ignored - and since then, thousands of you have taken us from that first pair to a collection built for wide feet, sensitive feet, diabetic feet and every long day in between.
Along the way we kept one promise: comfort should never be a compromise. Every FitVille shoe is built around a toe box that lets toes spread, cushioning that gives something back, and an upper that opens wide enough to be put on without a fight. That is why the same shoes keep showing up on nurses, walkers, travellers and grandparents alike - and why so many of you come back for a second and third pair.
This month we celebrate our 7th birthday. And like every good birthday, it is really a thank-you party. Seven years, every step with you - thank you for walking with us.
The Anniversary Offer: October 8 - 21
For two weeks only, our biggest thank-you of the year is on:
£17 off £70 - the anniversary code appears in the on-site popup, your inbox or by SMS.
FitVille Path members earn 1.5x points on every order during the event. All tiers - First Step, Full Stride and Summit Circle - are included.
No membership needed for the discount - everyone is invited to the party.
Add your favourites to the bag, enter the code at checkout and the £17 comes straight off any order of £70 or more. If you are a Path member, your 1.5x points are added automatically - there is nothing extra to switch on.
7 Years, 7 Favorites: The 7th Step Collection
To mark our 7th birthday we picked seven shoes that tell our story best: four trusted classics that earn their place again and again, and three brand-new arrivals making their debut this month. Seven years, seven favourites - one for every kind of step.
The Classics - Built on Trust
These are the four pairs our community keeps coming back to - each one with years of reviews behind it. Here is what each of them does best.
The Men's Rebound Core V1 is the shoe that built FitVille - and the one we have sold more of than any other. A wide toe box lets your toes spread, a dual-density Rebound sole cushions the landing and then pushes back, and the soft upper holds its shape season after season. Eight hours on your feet does not have to feel like eight hours: wear it as an everyday shoe, a travel shoe or a walking shoe - the only thing you change is your socks.
The Women's Rebound Core V1 is the same shoe shaped for a woman's foot: trimmed through the heel, roomy where it matters. It keeps the wide toe box and the cushioned dual-density midsole of the original, then reduces the volume so the shoe stays put instead of sliding at the heel. If you have spent years sizing up just to get width, and then living with shoes that are too long, this is the pair that ends the trade-off.
The Men's EasyTop Wings V2 is where to start if you have diabetic feet, swollen feet, or simply find bending down a chore. A swing-wing strap opens the whole shoe like a book - you step in, then close it. Inside there are no seams to rub against sensitive skin, and the fit adjusts as your feet change through the day. It is the pair our diabetic customers recommend to each other, and the one our team reaches for first.
The Women's EasyTop Wings V2 is our most recommended shoe for diabetic and swollen feet. The adjustable wings open wide for easy entry, the seam-free interior keeps pressure off sensitive spots, and the extra depth leaves room for a thicker sock, an insole, or a foot that simply needs space. Light enough for all-day wear, supportive enough for a full day of errands - forgiving in all the right places.
The New Arrivals
Three new members of the Rebound family are making their debut in the anniversary collection. Here is how they differ, and who each one is for.
New this month, the Men's Rebound Nova V1 is the biggest step forward in our cushioning story. It introduces triple-density Dyno Foam: three layers working together - one to absorb the landing, one to hold its shape, one to give energy back as you push off. The result is a ride that feels springy rather than soft, on the wide toe box and stable platform FitVille is known for. If you walk for distance, this is your pair.
The Men's Rebound Nova Elite V1 does everything the Nova V1 does, in a lighter and more refined package. It keeps the triple-density Dyno Foam midsole and the wide fit, then swaps in a premium upper with a cleaner finish and less weight underfoot. It is the pair for anyone who wanted more energy in their stride without wearing a technical-looking walking shoe to get it.
The Men's Rebound Apex V1 sits at the top of the 7th Step Collection, carrying the most cushioning and the most stability of the three new models. A stacked Dyno Foam midsole works with a wider, planted base to keep every step steady. Built for hard floors, hospital corridors, long shifts and long walks - the pair you choose when your day is measured in hours on your feet, not in steps.
How to Choose Your Pair
Seven shoes, one for every kind of day. If you are not sure where to start, this is how we would choose:
- Diabetic feet, swollen feet or extra depth: start with the EasyTop Wings V2 - the swing-wing strap opens wide, the interior is seam-free, and the fit is generous enough for a day that changes shape.
- All-day walking, standing or travel: build around the Rebound Core V1 (men's and women's). Years of reviews back up the combination of proven cushioning and a toe box that keeps toes relaxed for hours.
- Want more energy back in your stride? step up to the Rebound Nova V1 or Nova Elite V1, where Dyno Foam cushioning meets a noticeably lighter feel.
- Maximum cushioning and stability: the Rebound Apex V1 is our pick for hard floors, long shifts and anyone who wants the plushest ride in the collection.
Still deciding between two pairs? Message our team - we are happy to help you find the right fit before the event ends on October 21.
What Makes a FitVille Shoe Different
We get asked this a lot, so here it is in short: most shoes are designed around an average foot that does not really exist, then widened at the last moment. FitVille starts from the wide end. Every pair in the 7th Step Collection is built on three ideas:
- A wide toe box that lets toes spread. Your toes are meant to splay when you walk; the toe box gives them the room to do exactly that.
- Cushioning that supports and returns. From dual-density Rebound soles to triple-density Dyno Foam, every midsole is tuned to absorb impact and give a little energy back.
- Entry that does not fight you. Adjustable straps, wide openings and seam-free interiors make shoes easy to put on - which matters for diabetic feet, swollen feet and stiff hands.
Anniversary Questions, Answered
When does the 7th anniversary event run?
From October 8 through October 21, 2026, online. All seven favourites in the 7th Step Collection are available at anniversary pricing for the whole two-week window.
Do I need to be a member to get the discount?
No. The £17 off £70 offer is open to everyone - the code is shared through the on-site popup, by email and by SMS. Members of The FitVille Path simply get more: 1.5x rewards on every order placed during the event.
Where do I find the anniversary code?
It is published in the on-site popup, sent by email to subscribers and by SMS to opted-in customers. Enter it at checkout and the £17 comes off any order of £70 or more.
Which shoe is best for diabetic or sensitive feet?
The EasyTop Wings V2, in both men's and women's fits, is the pair we recommend most often. The strap opens the shoe wide, the interior has no seams to rub against, and the fit is generous. It is part of the 7th Step Collection, so it qualifies for the same anniversary offer.
Are the new Rebound models available in wide fit?
Yes. The Rebound Nova V1, Nova Elite V1 and Rebound Apex V1 all come in FitVille's wide fit, just like the rest of the collection.
When does the 7th anniversary event run?
From October 8 through October 21, 2026, online. All seven favourites in the 7th Step Collection are available at anniversary pricing for the whole two-week window.
Do I need to be a member to get the discount?
No. The £17 off £70 offer is open to everyone - the code is shared through the on-site popup, by email and by SMS. Members of The FitVille Path simply get more: 1.5x rewards on every order placed during the event.
Where do I find the anniversary code?
It is published in the on-site popup, sent by email to subscribers and by SMS to opted-in customers. Enter it at checkout and the £17 comes off any order of £70 or more.
Which shoe is best for diabetic or sensitive feet?
The EasyTop Wings V2, in both men's and women's fits, is the pair we recommend most often. The strap opens the shoe wide, the interior has no seams to rub against, and the fit is generous. It is part of the 7th Step Collection, so it qualifies for the same anniversary offer.
Are the new Rebound models available in wide fit?
Yes. The Rebound Nova V1, Nova Elite V1 and Rebound Apex V1 all come in FitVille's wide fit, just like the rest of the collection.
Thank You for Walking With Us
Seven favourites for seven years - and we are just getting started. Whether you have been with us since the very first pair or you are meeting FitVille for the first time this October, we would love to help you find the shoe that makes your next step easier.
Shop the 7th Step Collection between October 8 and 21, and here is to the next seven years: every step together. Thank you for walking with us.
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